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How Njombe is Shaping Tanzania’s Potato Market

Nestled in the temperate highlands of Njombe lies a resource with massive untapped potential: the Irish potato. This cool-climate crop has long been grown in the region, but inconsistent supply chains, price volatility, and a lack of coordination left many farmers operating on slim margins. Enter FarmFinest — with a structured value chain that puts farmers first.

🌱 How It Works:

Our potato development model integrates every piece of the puzzle:

  • Certified seed distribution for better yields

  • Input financing and soil fertility management

  • Farmer training on spacing, disease control, and post-harvest hygiene

  • Rural aggregation hubs that feed into regional distribution

🧺 Where We Deliver:

The harvested potatoes are cleaned, graded, and moved to regional markets in:

  • Dar es Salaam (urban retail)

  • Dodoma (institutional feeding)

  • Arusha (hospitality and tourism sectors)

  • Cross-border clients in East Africa

📊 Measurable Outcomes:

  • 40% yield increase through improved input use and training

  • Stable prices via structured aggregation and bulk sales

  • Formal contracts with bulk buyers have increased farmer income stability

  • Local job creation for loaders, sorters, and transport operators

🔭 Vision Ahead:

We’re scaling our Njombe pilot to other potato-growing zones like Mbeya and Iringa, building a year-round, reliable, and inclusive potato supply chain. Our goal is to help farmers escape the boom-bust cycle and become consistent contributors to Tanzania’s food economy.

Potatoes may be common — but what we’re building with them is anything but.

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